“Why should I hire a technical writer? How can a technical writer benefit my business?”
Knowing the answer to these questions is crucial to develop your technical writing career. If you can show your client or employer that hiring you will have a positive impact on the business, then you will multiply your chances of success.
How can a technical writer affect a company’s bottom line? Let’s take a look.
1. Satisfied customers bring in more sales
The product documents you create such as user guides and manuals are part of the product. They should be detail oriented and easy to understand. User guides and manuals should make life easier for the customer.
A well-written user manual explains all the product benefits the customer can enjoy, which results in a satisfied customer. Satisfied customers lead to repeat business, referrals, and more sales.
Conversely, poorly written user guides can frustrate and confuse the customer resulting in a waste of his time. He is unlikely to buy from you in the future and will pass on this information to his family, friends, and business associates.
2. Business documents bring in contracts and projects
Well written RFPs, RFQs, and proposals can lead to new contracts, projects, and sales. As a technical writer, your job is to take costs, schedules, budgets, timelines, and scopes and create winning business documents. But what you can also do is include the benefits the reader of these documents will enjoy. This will increase the success chances of business documents.
3. Automate the customer support process
By creating customer support documents that are thorough and easy to understand, you will reduce the number of calls to the customer or tech support department. Because your documents do such a good job of explaining the process or steps to the customer, the chances of her needing any extra support are reduced.
This can result in significant cost and time savings for the client.
4. Time savings via standardization
By creating standard processes, templates, style guides and document libraries, you are saving your client time. These processes and templates can be used for future projects reducing future development time. Plus, standardization improves the business image because of the consistent use of style, language, and other communication elements.
5. Improve business efficiency and productivity
The documents you create are concise and clear. They remove confusion and create transparency. Both internal and external communication is improved. As a result, the business functions smoothly with increased productivity.
Every business must do two things consistently to thrive: boost sales and manage costs. As a technical writer, you can contribute to both these factors.
Keep the above five things in mind when looking for your next technical writing job or project. Use them when talking to prospective employers and clients. Not only will you increase your value as a technical writer, but you will also increase your chances of success.