Social Media Marketing involves using socially popular websites that are designed to inform, entertain and amuse users. SMM provides a global audience and a global stage. It has been quickly recognized in the business world as a strong marketing platform that has the potential to raise awareness of brands and strongly promote a business.

Establish a Sense of Community

You have to be able to form a personal connection with users and make them care about your content. Social media is all about being sociable and sharing. Just as you wouldn’t talk solely about business at a work function or party, you should avoid be too sales orientated on social media sites. By establishing a genuine sense of community, you can make users feel welcome, interested and happy.

Target The Right Users

There is no point getting a massive following of users who are just after free entertainment and don’t actually have the funds or inclination to buy your specific product or service. Before you launch a social media marketing campaign you need to identify your core target market and structure your content and visuals to powerfully appeal to this target audience. The way that you appeal to your target audience is to connect with:

  • Instincts
  • Desires
  • Emotions

Find out what your demographic wants through market research, and then structure your social media campaign to tie in with this research.

Mutually Beneficial Relationships

Social media is about giving the user what they want and need, and in turn, providing them with the opportunity to become aware of your product or service. Try to link your content in with your business concept and promote the whole notion of a mutually beneficial relationship with your user.

Be Quick

It is a well-established fact that Internet users have a short attention span. The nature of this medium forces users to click here there and everywhere and to be in constant and persistent virtual motion. You need to grab the users attention with bold graphics and strong catchphrases. Users are spoilt for choice so you really have to stand out from the crowd.

Looking at the Options


YouTube is immensely, enormously popular. User can watch video clips of music, events, news and funny situations. This is a great place to promote your product or service. Create an interesting or informative video and make sure that your description uses strong keywords that users will be searching for.


Twitter can help you to build a following by allowing you to develop an online presence. Short tweets of no more than 140 characters allow you to share key events and ideas briefly and concisely.


With over 300 million Facebook users globally, there is a lot of potential here to market your business to consumers. You Facebook page can include testimonials and reviews from happy customers – this can help to build consumer confidence.